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Mortgage, Lead Gen & Fintech Innovator

My mission is to use my 20 years’ experience in mortgages, lead generation and fintech to build something that lasts in these sectors and changes them for the better.

About me

My journey into the financial services world began in 2007.

After earning my CeMAP and CeRER and working as a mortgage adviser for a few years, I realised that the industry could use some improvement, specifically with customer journeys and compliance. I knew the best way to protect customers more effectively was to build better infrastructure and systems. This is a vision my close friend and fellow mortgage broker, John Tarazi, shared, so we launched a mortgage brokerage together with this as a core value.

Lee Trett, founder of Echo Finance, LeadCrowd and BrokerBricks
Lee Trett Founder - Echo Finance, LeadCrowd, BrokerBricks
Credentials

The credentials are the trust signal. Not a footnote.

All of my businesses are engineered from the ground up to respect consumer safety and strict regulatory standards.

Qualified & approved
SMF3
FCA-approved Executive Director
SMF16
Compliance Oversight
CeMAP
Certificate in Mortgage Advice and Practice
CeRER
Certificate in Regulated Equity Release
The ledger
2007 Enters the regulated financial sector
2012 Co-founds Echo Finance with John Tarazi
2017 Launches EchoAds, the business that becomes LeadCrowd
2020 Echo goes remote; Money Helpdesk launches as Teito
2024 EchoAds rebrands to LeadCrowd
2026 BrokerBricks launches with a free criteria tool
NEXT EchoSwap - the decentralised chapter

My businesses

The advice

Echo Finance

Founded by myself and John Tarazi back in 2012, Echo Finance is a whole-of-market, directly authorised mortgage brokerage based in Mirfield, West Yorkshire, and is now home to more than 70 mortgage brokers, equity release specialists and financial advisers.


The first business. Co-founded with John Tarazi. 2012
Echo Finance
The engine

LeadCrowd

LeadCrowd is one of the UK’s biggest providers of qualified leads for UK mortgage brokers, IFAs and other financial services professionals. Founded in 2017, the platform is supported by a vast network of PPC and organic lead gen websites - including our flagship consumer-facing site Money Helpdesk - as well as lead providers.


Flagship consumer site: Money Helpdesk. 2017
LeadCrowd
The tools

BrokerBricks

BrokerBricks is a customisable tech stack for mortgage advisers that includes a free criteria search tool, the first of its kind in the mortgage industry. It is a modular platform that brokers can use to build a personalised toolkit comprised of other free and premium tools.


Modular. Built to be built on. 2026
BrokerBricks
The consumer side

Money Helpdesk

The consumer-facing brand I co-founded in 2021, taking clear, jargon-free mortgage guidance straight to the people who need it - and connecting them with real advisers.


Co-founded 2021. Advice, in plain English. 2021
Money Helpdesk
The engagement

Xcho

Xcho is best described as a lead engagement platform.


AI first contact. Booked calls. 2026
Xcho
The exchange

EchoSwap

EchoSwap is the world’s first walletless crypto swapping service.


Walletless crypto swaps.
EchoSwap
Networking opportunities

Echo Partners

Echo Partners is a mortgage broker network that I am launching in early 2027.


Coming soon.
Echo Partners
The comparison

WikiBets

WikiBets is a comparison service for online betting that people can use to find the best odds and offers across the length and breadth of the online gambling world.


Smarter betting comparison. 2026
WikiBets

Colour is borrowed from each venture's own brand. EchoSwap and Echo Partners and WikiBets have no brand yet, so they stay neutral.

How they connect

Leads in. Advice out, tools underneath.

Each venture makes the next one work harder.

Generates

01
Advises

02
Equips

03
01
What qualifications do you have?
I am a fully certified mortgage, protection and equity release adviser, with CeMAP and CeRER qualifications. On the corporate governance and regulatory side, I am an FCA-approved Executive Director (SMF3) and hold Compliance Oversight (SMF16) status.
02
How do your various businesses connect with each other?
Every platform I co-found acts as a structural piece of a wider financial ecosystem. Echo Finance provides expert, whole-of-market human advice. LeadCrowd acts as our high-volume digital engine, generating qualified enquiries via platforms like Money Helpdesk. BrokerBricks equips everyday mortgage advisers with a customisable tech stack.
03
What type of partnerships or collaborations are you looking for?
Because my ventures thrive at the intersection of finance and tech, I am always looking to collaborate with innovators, creative software developers, digital marketers and forward-thinking financial professionals.

Work with me

All of the businesses I’ve founded are collaborations with innovators and creative minds in finance and fintech and I’m always open to talking business with likeminded individuals. Get in touch below if you would like to know more about any of my projects, or better yet, if you think there is the potential for us to work together.