LeadCrowd
One thing I always always understood in the early days of running a mortgage brokerage is that no leads means no business. Lead generation and mastering the techniques behind it were always a passion of mine, one that eventually led me to co-found [LeadCrowd](https://www.leadcrowd.com/).
Where it all began
LeadCrowd is very much a natural extension of the early work we did building up Echo Finance. The key to its growth wasn’t just assembling the right team and recruiting the best advisers, it was keeping them well fed with a steady flow of high quality leads.
Myself and John Tarazi, with whom I co-founded Echo, were always proactive when it came to investing in in-house lead generation for the firm, and the early success we had was the catalyst for the launch of the company that would eventually become LeadCrowd.
It started life as EchoAds in 2017. We were on a mission to improve the way lead gen works and provide brokers with exclusive, real-time qualified enquiries on demand.
In 2024, we rebranded as LeadCrowd but this wasn’t just an in-name-only change. We refreshed the brand, built up our team and expanded into new markets.
Over the years, we have grown into one of the biggest lead generation platforms in the UK and expanded into virtually every area of financial services, including protection insurance, pensions, estate planning, business finance, commercial energy and car insurance.
Under the LeadCrowd umbrella
At LeadCrowd, we have come to be known as experts in PPC and SEO lead generation. We run a network of lead generation websites which are responsible for the bulk of our business.
Our flagship lead generating website is Money Helpdesk, a platform that is growing rapidly and is on the way to becoming a top brand in financial services.
This was actually a lockdown project that was launched under the name Teito at the backend of Covid. I’m delighted with how it’s taken off since then, generating enquiries in everything from mortgages and equity release to commercial finance and business energy.
As well as Money Helpdesk, we operate a network of PPC websites that bring in a huge volume of business for our campaigns. You may have heard of some of them, including:
- badcredit-mortgages.co.uk
- https://www.btl-mortgages.co.uk/
- https://www.buytolet-rates.co.uk/
- https://www.equityrelease-rates.co.uk/
- https://www.getmealoan.co.uk/
- https://www.getmeamortgage.co.uk/
You can find a full list of the brands under the LeadCrowd umbrella here.
Lead partners
Our own PPC and SEO network is the bedrock of LeadCrowd’s lead gen success, but we have complemented it with a host of partnerships over the years.
Some of the leads we sell are provided by our official lead partners. These are other lead generation companies that we have handpicked, vetted and deemed good enough to provide additional enquiries for our customers, which they sell on our platform.
Our lead gen partners are some of the best-known brands in the business and I’m always on the lookout for more if you’re a firm with surplus leads you’re looking to sell.
Do business with LeadCrowd
If you’re a mortgage broker or financial adviser who’s looking for exclusive qualified leads that were sourced in real-time, LeadCrowd has your every need covered.
We’re always happy to hear from clubs and networks too as we offer discounts for members of professional associations - see our Clubs & Networks page for more information.
Moreover, you can get in touch with me or the LeadCrowd team through the links provided if you are a lead provider with quality enquiries to sell. I’m always keen to hear about potential business proposals too, so contact me below if you think we can do business together.