The consumer side
Founded 2021
Money Helpdesk
The consumer brand I co-founded in 2021: clear mortgage guidance in plain English, and a route straight to a real adviser.
Why we built it
Money Helpdesk exists because most mortgage content online is either a sales funnel or unreadable. We wanted a place that explained things the way I would explain them across a desk - homeowner loans, bad-credit mortgages, buy-to-let - and then put a qualified adviser at the end of it.
I peer-review a lot of the guidance myself, because if my name is on the advice it has to be right.